The best guides for Business!

Entering the business arena can be a complex journey because of its vast concepts. However, business books become a useful tool in this circumstance as most not only encapsulate the accumulated experience of influential and visionary leaders, but also offer a window into innovative strategies, valuable lessons and perspectives that can transform our understanding and practice in this area. Here are a few recommendations that will guide you through the exciting terrain of business:

  • ‘Rich Dad, Poor Dad’ by Robert Kiyosaki: this book, established as one of the most important in its category, tells how its author’s childhood was marked by the influence of two fathers with opposing financial perspectives. This book uncovers the financial misconceptions that limit people’s earning potential, highlights the power of making money work for you, and presents a guide to pave the way to financial stability and business success.
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  • ‘Deep Work’ by Cal Newport: this book by computer expert Professor Cal Newport takes us on a journey to “deep work,” a concept he coined and which becomes the cornerstone of his approach. Through illustrative stories, he presents the negative impact of distractions on the quality of work and provides valuable tips to improve our workspace and achieve amazing levels of productivity in the field in which we develop. 
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  • ‘The Lean Startup’ by Eric Ries: Eric Ries, a studied entrepreneur, unravels this fascinating business model, highlighting the importance of learning from this terrain as well as from mistakes that are predictable in order to make a difference. His innovative approach, based on the constructive build-measure-learn method, not only offers solid guidance, but also represents a trial-and-error journey that leads the way to customer satisfaction; turning the entrepreneurial adventure into an exciting quest for learning and success.
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  • Good to Great’ by Jim Collins: in this book the author goes beyond conventional technical strategies and thoroughly studies elite companies that have endured and achieved success for more than 15 years. Collins presents the keys to greatness, breaking down concepts such as “Level 5 Leaders” and “A Culture of Discipline”; while giving practical advice that serves as a compass for creating a thriving business.
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